The key to creating profitable content is to know WHO you’re creating this content for. Who is your audience? What are their pain points? Can they afford your solution to their problems? No matter how well-written or how professionally recorded your content is, it will never be profitable unless you identify your target audience and create a client avatar.
To create profitable content that keeps your client list thriving, you need to create and plan your content wisely and strategically. It will help you leverage the content you have and the content that you will create for a better, reliable income.
By creating a content cash plan and truly knowing what your target audience needs, you will increase your income tenfold and serve your ideal clients better so that you become the expert that they need and hire.
There are many moving parts when it comes to creating your content cash plan and creating profitable content. We are going to cover this in nine simple steps.
So, let's get started and create your content cash plan.
For your content to be profitable you should speak to your ideal client and your target market base. It makes no sense whatsoever to just write anything and expect people to respond. Experts call that “hope marketing,” where you create the content, publish it, then HOPE it resonates with someone – anyone – who will buy your products or packages. Why leave your marketing to fate?
Why do you need to know so many details about your target market? Because then you will know without a doubt whether your solution to their problems is affordable to them. You will know if one particular product will perform better than another, based on this market’s practices and preferences. Why spend time creating an eBook when your market prefers group coaching sessions? The only way your content will be profitable is if it’s tailored specifically to the needs of your market.
For instance, I know an avid golfer who receives a higher end golf magazine (that he never subscribed to) but this magazine company decided to comp him free issues. The problem is, even though this golfer makes a decent living, he scans through the magazine in about five minutes because the articles and the ads are well above his salary, to the point of being highly out of reach. In this case, the magazine company wrongly lumped this golfer into their target market even though he can’t afford anything in their publication. This is why you need to know your audience.
So, are you ready to save time and improve your business results by creating a daily routine?
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